With commercial market filled with all kinds of products, every customer today, before purchasing a product, wants to know whether it would benefit him or not. He also wants to know whether he can trust the company of which product he is purchasing. Businesses also at the same time look forward to satisfy their customers on these points. Marketing videos are proving to be a boon for businesses in this regard. Technology has today made marketing videos turn from a boring, non interactive audio video presentation to hi-tech, interactive presentations. Neither are they same as they used to be a couple of years ago nor are they viewed in the same fashion or with the same age-old mentality.
A study by 'Eye View Digital', an online website, shows that using video on landing pages can increase conversion by 80%. This shows that marketing videos, in one or the other form, have today caught everyone's attention. And this is happening for all the good reasons. First and foremost, they are no longer there just to push a product on people; instead they are doing more than advertising a product. In other words, they are giving a wholesome experience to their viewers, not letting them feel the burden of getting informed through a commercial.
Businesses are exploiting the power of marketing videos to the best of their commercial advantage. Let's see some of the advantages associated with a marketing video:
1. They are easier to create.
2. They are accessible to one and all.
3. A marketing video of one or two minutes duration can convey the message of a full-fledged website.
4. They can be played both on and off-line.
5. They can be watched for fun as well.
6. By uploading them on networking sites such as Vimeo and YouTube etc., they can be made to go viral.
7. They can launch a product as soon as they are manufactured, thus saving enormous business hours of a company.
8. They simplify the movement of ideas.
9. They are quick to grab everyone's attention.
10. They can also give a demonstration of a product by showing its view from all the angles, plus an aerial view of a product can also be shown. For example, if a property is to be sold, showing its aerial view can really convince a costumer in going for it.
11. They target a specific set of audience.
12. They can animate a thing to the minutest detail, like a strand of hair can be shown with the number of split ends it has.
13. Being in the form of a story, they never make viewers hit the 'stop' button while they are watching them. Plus, according to 'Com Score', site visitors who view video stay two minutes longer on average on a website. This can further assist businesses in getting their messages stay longer in viewers mind.
Marketing videos have today made inroads in all the commercial sectors, be it education, entertainment, shopping or any activity for that matter. Being a mix of entertainment and infotainment they have made everyone fall in awe with them.
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