Every day, more than four billion people watch videos on YouTube - and they're not all looking for puppies and kittens playing together, either. Increasingly people are turning to videos for business-related information, however many companies still shy away from video because they believe it's cost-prohibitive.
The good news is inexpensive video equipment such as Flip cameras and iPhones makes shooting video easy and affordable. Plus, with a little extra memory and a software program, even today's run-of-the-mill computer can become a powerful and intuitive video-editing machine. This presents an opportunity for businesses who venture into video to gain a captive and largely untapped audience. Here are five tips for companies interested in breaking into video content marketing:
1. Start Simple. If you're not ready to put someone in front of a camera, you can still create videos. Many online video editing sites create professional-looking video slideshows quickly using just photos, text and music.
2. Think Fast. Videos don't have to be lengthy. A series of short, one- or two-minute quick tips often works just as well (or better) than a ten-minute video.
3. Reuse and Recycle. When you market with video, there's no need to start from square one. Do you have an old blog post or article with information that is still important and relevant? Great! Aim a camera on a tripod at a neutral background and stick an employee with a decent on-camera presence (you don't need to be Diane Sawyer) in front of it. Hit "record" and have the speaker deliver the information in an easy, conversational way. Voila, your first video.
4. Look for Opportunities. If someone at your company is speaking at a meeting or conference, why not take advantage of that opportunity? Record the presentation, then edit it down to the most useful information (inserting a simple dissolve or wipe transition between clips makes it easy). With the resulting video, you've created two marketing opportunities for the price of one!
5. Have Fun. If you're producing in-house video inexpensively, it's a good idea not to take yourself too seriously. Just keep it casual and conversational, the same way you would a business talk - if you make a mistake in your delivery, just keep on rolling.
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